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winning Digital Catapult Project: Coast AR

Peter Woodbridge's company, Immersive Storylab - with the support of partners including CAVA, LIPA and a number of other creative businesses in the region - has recently been selected to take part in an Arts Council and Digital Catapult scheme to develop a prototype for an augmented reality experience along the UK Coast.

His entry was selected from over 250 applications as one of 20 CreativeXR projects (http://creativexr.co.uk/), to support new creative content formats enabled by immersive technology, such as virtual reality, augmented reality and mixed reality. The programme gives teams the opportunity to focus on R&D and develop riskier, content-driven projects that contribute to developing new skills, tools and business opportunities for the UK's creative content industries.

Using augmented reality’s unique capabilities at revealing invisible history and bringing place-based cultural heritage to life, Coast AR will enable users to re-encounter the UK's coastal landscape through a story driven experience that melds together fact and fiction with folklore and mythology. The initial prototype will be developed for a stretch of the River Mersey and use a combination of GPS technology and augmented reality, alongside gamification features such as the ability to collect virtual items, solve puzzles and dynamically interact with the storyworld. 

Pete and other researchers are exploring new narrative and placemaking possibilities afforded by immersive technologies, which is a growing area of research for a number of ongoing R&D projects at CAVA.


Monday. 05 Feb 2018

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